Measuring lumens

Since when do we talk about lumens, right? Back in the day, the average consumer went in to a store, and said – Man, give me a 60 Watt bulb, or Sir, I need a 100 Watt bulb. That was it; pick and leave. Terms like lumens, lux, candela, etc where only used by technicians, engineers or sometimes enthusiasts. Today, this is changing. More and more consumers call themselves enthusiasts, and in fact are professionally … Continue reading this article